What Is SEO? This is a common question that most people, either new or not familiar with online marketing, might be asking. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as Google listings. This article will give you facts about the SEO business, current market status of SEO, as well as the future projections in this field.
Who are the major SEO players? Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers, and web-designers, among others.
What are the possible returns for SEO Players? The major reason that people get into any business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. In fact, recent SEO research on a 12 month review period shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field.
For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $30,000, while a different 17% of respondents reported that they received returns that were above $500,000.
From the above statistics, it is evident that the size of an organization played a crucial role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part-time SEOs as well as the entry of newbies into the market could have led to the low rates of turnover due to low operation capacity.
What is the current SEO income per customer? Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of a business or company seeking SEO services also plays a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller, as compared to large multi-location franchise businesses.
What is the handling capacity of the modern SEO? Currently, SEOs are handling more clients as compared to previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle leads to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.
What is the marketing structure for most SEOs? Offline marketing channels, such as word of mouth, have been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation, as well as relationships built during offline campaigns.
Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. Many SEOs have cited LinkedIn as the best option when compared to other social networks because it is better placed for lead generation and networking.
What services are offered by SEO? The majority of SEO players, 91%, offer onsite optimization. Other services offered by SEOs:
- Content creation/optimization;
- Link building;
- Citation building;
- Social media marketing;
- Website development;
- Mobile site development; and
- Video marketing/mobile marketing.
The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.
When asked about the effectiveness of online SEO services, 82% of the respondents from an SEO survey said that a general search is the most effective for generating leads. Local searches appear to be the second best with 62% of the respondents in that same SEO survey voting in its favor. Pay Per Click (PPC) ranked 3rd with 53%, while social media came in 4th with 26%.
What are the tedious SEO tasks? Approximately 55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, 15%, believe that content writing is the most tedious and time consuming task among all the tasks they do.
What are the future projections for SEO? SEO and social media businesses continue to steadily grow and expand. This is because social media continues to prove that it can outperform other platforms. As the SEO players increase the SEO understanding of more business owners in the future, SEO will not only increase the business owners’ rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.
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