What is SEO? What is Digital Marketing? SEO which stands for Search Engine Optimization is just a technique and strategic approach to online marketing for your business to help increase online branding and traffic to your website.
SEO which is a form of digital marketing plays a vital role in ranking your websites on the top pages of search engines such as Google, Bing, Yahoo and more. SEO helps your website get online traffic to discover your website when online visitors search by keyword and by keyword phrases for the service, product and or information you provide.
Your website needs to be seen online in order to grow your brand awareness and become a household name for online traffic to trust.
SEO will never guarantee online visitors will contact or buy from you however, it can guarantee that your business will be seen providing the opportunity for sales conversions and growth.
If you notice you have much traffic to your website however, no sales conversions than you may want to consider asking a professional SEO company or an SEO expert to evaluate your website to see if you need either a new website design, fresh website content, relevant keyword content, a SSL to be assigned to your site to represent a secured website for visitors to feel comfortable to purchase from you, a more user friendly shopping cart if your site is an ecommerce site with product offers..
SEO offers two major online digital marketing techniques known as On-page and Off-page search engine optimization.
On-page SEO allows SEO companies to login into the back end of your website such as WordPress websites in order to update your website content, website blogs, website pages with proper keyword relevant titles, descriptions, meta tags, categories and so on.
Off-page SEO allow SEO agencies and digital marketing firms to provide search engine optimization strategies by implementing backlinks, social book-markings, ezine articles, online article submissions and so on in order to redirect and retarget traffic to your business website.
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