How to boost your Google rankings with these small business SEO tips: If you have a business that is located in a specific postcode with a fixed address and have some kind of website presence you must surely have come across the concept of small business SEO. For many small business owners, SEO is a locked room which you are standing outside of trying to peek a look through the window.

 

Well, this article hopes to show you that SEO for small businesses needn’t be that way, it does not have to be confusing and it should not be an overwhelming costly affair.

Small business and local SEO services do not have to be inaccessible! Here are a few pointers for small businesses on boosting your SEO traffic and reaping the benefits.

What type of small businesses can benefit from local SEO?

For any business it is important to understand where and how their prospects are going to find your services. Using internet search engines to find local services has replaced older typical behaviors like looking in newspapers and paper directories. So it goes without saying that almost all localized businesses can benefit from local SEO to put themselves in front of those prospects.

Is local SEO different from SEO in general?

There are certainly crossovers between SEO in general and local SEO. Many people use general search terms when searching for local services, as well as their search terms being loaded with postcodes or the name of your town or city.

Localized SEO does come with a handful of key differences to SEO in general, with the most important being a Google places listing or a Google+ page for your business. Claiming this and completing your details 100% correctly will help Google deliver your website or page to your prospects when they use general search terms that are located in your town or city.

Another important factor in local SEO success for small business websites is using local references in your on-page SEO. This means including the name of your town, city or postcode references on your page title, description and website in general. If someone is looking for ‘electricians in Glasgow’ and you do not have any references to Glasgow in your on-page SEO, then it is highly unlikely any search engine will deliver your website to its users.

In keeping with the above, it is a good idea to have your complete business address in the footer of your website. Doing this will help search engines determine the relevancy of your website to the users search term and their locality.

What other ways can local SEO benefit you?

Once you have set yourself up with a Google+ page, it is really important that you encourage your customers or clients to give you a positive review. Reviews are social signals that positively contribute towards Google deciding whether to deliver your listing to its users. So it is a good idea to include links to your Google+ page and encourage people to connect with you across your website, as well as in other communications such as emails.

For a SEO online strategy, professional SEO services can help you reach specific interested target audiences, states cities and countries.  For local or national SEO services, advice and assistance, contact Rankaroo at https://www.rankaroo.com or call at 800-335-6528.  

Remember, small business localized SEO is an ongoing, integral part of the success of every local business.  

 

Employing an SEO company to do the work for you does not have to be a costly affair, and can provide rewards that will definitely ensure a good return on your investment.

 

Visit Rankaroo online today at https://www.rankaroo.com or call at 800-335-6528 regarding local SEO services for just $299.00 per month!